ABOUT PHAMBASSADORS
ABOUT PHAMBASSADORS
Philly, Represented
The Phambassador Program isn’t just about loving Philadelphia—it’s about showing up for it.
Too often, the world sees a version of this city that doesn’t tell the full story. Philly is history, culture, resilience, and heart. It’s the block party and the championship parade. It’s the hole-in-the-wall cheesesteak spot and the museum on the Parkway. It’s the grit and the grandeur, all at once.
The Phambassadors exist to make sure that Philly—the real Philly—gets the recognition it deserves.
Philly, Represented
The Phambassador Program isn’t just about loving Philadelphia—it’s about showing up for it.
Too often, the world sees a version of this city that doesn’t tell the full story. Philly is history, culture, resilience, and heart. It’s the block party and the championship parade. It’s the hole-in-the-wall cheesesteak spot and the museum on the Parkway. It’s the grit and the grandeur, all at once.
The Phambassadors exist to make sure that Philly—the real Philly—gets the recognition it deserves.
More Than A Program. A Movement.
This isn’t just about marketing or tourism. It’s about civic pride and community power. Every Phambassador plays a role in shaping the way Philly is seen, experienced, and talked about—both by visitors and by the people who live here.
Through this initiative, we are:
- Celebrating our city—sharing the stories, places, and people that make Philly great.
- Building a community—connecting Philadelphians with each other and with visitors.
- Strengthening civic pride—encouraging deeper engagement and leadership in neighborhoods across the city.
More Than A Program. A Movement.
This isn’t just about marketing or tourism. It’s about civic pride and community power. Every Phambassador plays a role in shaping the way Philly is seen, experienced, and talked about—both by visitors and by the people who live here.
Through this initiative, we are:
- Celebrating our city—sharing the stories, places, and people that make Philly great.
- Building a community—connecting Philadelphians with each other and with visitors.
- Strengthening civic pride—encouraging deeper engagement and leadership in neighborhoods across the city.
The Phambassador Journey
Phambassadors aren’t just participants—they’re advocates, storytellers, and champions for Philly. As you engage with the program, you’ll unlock opportunities to get more involved, connect with others, and represent Philly on a bigger stage.
- Level 1: Share your Philly pride, attend events, and connect with fellow Phambassadors.
- Level 2: Register for Pham Camp, become a digital ambassador, recruit others to become Phambassadors and get access to exclusive events throughout the city.
- Level 3: Become a volunteer to represent the city at pop-up Visitor Centers curate experiences, and showcase the Philly we know and love.
The Phambassador Journey
Phambassadors aren’t just participants—they’re advocates, storytellers, and champions for Philly. As you engage with the program, you’ll unlock opportunities to get more involved, connect with others, and represent Philly on a bigger stage.
- Level 1: Share your Philly pride, attend events, and connect with fellow Phambassadors.
- Level 2: Register for Pham Camp, become a digital ambassador, recruit others to become Phambassadors and get access to exclusive events throughout the city.
- Level 3: Become a volunteer to represent the city at pop-up Visitor Centers curate experiences, and showcase the Philly we know and love.
This is a program for Philadelphians, by Philadelphians. Whether you’re sharing your favorite local spots, helping visitors feel at home, or rallying for the city’s future, every action makes an impact.
Welcome To The Pham.
This is a program for Philadelphians, by Philadelphians. Whether you’re sharing your favorite local spots, helping visitors feel at home, or rallying for the city’s future, every action makes an impact.
